Czech automaker Škoda is expanding its footprint in the UAE with the opening of two new flagship showrooms—one already launched on Airport Road in Abu Dhabi and another set to open soon on Sheikh Zayed Road in Dubai. This move is part of Škoda’s ambitious strategy to triple its sales in the UAE within five years. The brand has already seen three consecutive years of double-digit sales growth in Abu Dhabi, driven by rising demand for European engineering and advanced automotive technology.
Each new showroom spans over 1,000 square meters and offers a modern, digital-first experience tailored to local customer preferences. The full Škoda lineup is available, including the popular Octavia, the all-new Kodiaq, and the versatile Kushaq SUV. Škoda is well-positioned to cater to the UAE’s dual interest in sedans and SUVs, aligning its offerings with market trends.
Beyond just sales, the facilities support the entire ownership journey. They include used car sections and access to Škoda’s extensive aftersales services. Service centers already operate in Mussafah, Al Ain, and Deira, with a new flagship facility under construction in Al Quoz, Dubai. All vehicles come with factory warranties, roadside assistance, and free service packages. The Dubai showroom will open in July, with expansion plans in Sharjah and the Northern Emirates also underway.