“Smash It If You Can”: Chery Showcases Its Vehicles’ Safety in Dubai

Chery UAE hosted an extraordinary event in Dubai to demonstrate the durability of its TIGGO 9 SUV. In partnership with its official dealer AW Rostamani, the company invited journalists and influencers to take part in the “Drill It If You Can” challenge at The Smash Room. Participants were given heavy tools and tasked with breaking through the chassis of the vehicle—but the high-strength steel frame withstood all attempts without a scratch.

As noted by Zaher Sabbagh, Director of Chery UAE, the resilience of the TIGGO 9's structure reflects the brand’s commitment to both advanced technology and maximum safety. “We don’t just offer sleek design—we offer secure luxury that families can truly rely on,” he stated, adding that such real-world tests help reinforce consumer confidence in Chery’s reliability.

Earlier, the TIGGO 9 had also successfully passed a rigorous frontal crash test aligned with Euro NCAP standards at Chery’s cutting-edge safety lab in China. During the 50 km/h impact with a rigid barrier, the vehicle’s frame showed no deformation, airbags deployed correctly, and the battery system remained intact. All this supports Chery’s core philosophy: “safety is the ultimate luxury.”