Audi's first flagship showroom in the region has opened in Dubai, combining digital technology, interactive experiences and the full range of models from classic to e-tron.

New Audi Showroom Dubai

In May 2025, Audi and its official dealer in the UAE, Al Nabooda Automobiles, opened a new flagship showroom in Dubai, the first in the region to implement the new global Audi retail concept. The three-storey centre offers visitors the brand’s full range of models, including sedans, SUVs, sports cars, the e-tron series of electric vehicles and Audi Approved certified pre-owned vehicles.

The showroom is not just a display space, but a full-fledged digital hub where customers can customize cars, compare models and explore features using interactive technologies. Digital touchpoints make the buying process easier, more intuitive and more fun.

The opening ceremony was attended by senior representatives of Audi AG, including Marco Schubert, Member of the Executive Board for Sales and Marketing, and Victoria Kaufmann-Rieger, Director International Sales. They were accompanied by René Koneberg, Managing Director Audi Middle East, Viktor Dalmau, Chief Operating Officer Audi at Al Nabooda Automobiles, and Jan Scheidgen, CEO. Also in attendance were representatives of the Dubai Police, invited customers and the media. The event was a celebration of the history and future of Audi, with iconic models such as the Audi 60 Sedan and Audi Quattro on display, as well as modern innovations including the all-electric Audi A6 e-tron and the updated Audi Q5.

Al Nabooda Automobiles CEO K. Rajaram said the new showroom symbolises the highest level of automotive excellence, combining innovation, luxury and customer care. He stressed that this is an important milestone in the development of the Audi brand in the region.

The opening of this center underlines Audi’s commitment to strengthening its presence in the UAE market and making Dubai the centerpiece of its global retail strategy. The Dubai showroom has become a benchmark for future Audi projects around the world, demonstrating how physical retail can be successfully integrated with digital tools to create a unique customer experience.

The new Audi flagship showroom in Dubai is therefore not only a showcase for cars, but also a symbol of the brand’s evolution towards the future, innovation and sustainability.