Dubai Police has been recognized as the most reputable law enforcement agency

Dubai Police has been recognized as the most reputable law enforcement agency in the world, receiving the highest AAA+ rating from the international agency Brand Finance and topping the global Institutional Brand Value Index. AAA+ от международного агентства Brand Finance и возглавив глобальный рейтинг Institutional Brand Value Index.

According to the published data, the brand value of Dubai Police has reached AED 57.9 billion (approximately USD 15.8 billion). This is especially impressive when compared to the total value of national brands in the UAE, estimated at AED 4.48 trillion. The ranking was based on the opinions of over 8,000 respondents across 10 countries, with evaluation criteria including safety, integrity, efficiency, transparency, innovation, and ethics.

Dubai Police received high scores in the following areas:

• Safety and protection: 67%

• Operational efficiency: 64%

• Honesty and integrity: 60%

• Professional interaction: 62%

• Ethical standards: 59%

• Innovation and digitalization: 54%

• Media presence and public image: 57%

The Commander-in-Chief of Dubai Police, Lieutenant General Abdullah Khalifa Al Marri, stated that this recognition reflects the high level of public trust in law enforcement in the UAE. Innovative technologies, artificial intelligence, smart police stations (SPS), participation in international events, esports tournaments, and even the addition of supercars to the police fleet are all part of Dubai’s strategy for a modern and effective security model.

Given the advanced level of surveillance and digital enforcement in the UAE, it is essential for tourists and residents to strictly follow all traffic laws. This includes possessing a valid International Driving Permit (IDP). Many car rental companies in Dubai require an IDP, and failure to present one may result in fines or rental refusal. You can apply for an official IDP in advance through accredited organizations such as the International Drivers Association (IDA). To obtain a valid IDP, visit the official website: https://ida.or.at/