The UAE hosts a range of high-profile automotive events, from electric vehicle launches to rallies and tuning shows, reflecting the region’s growing passion for car culture and sustainable mobility.

The motoring season is in full swing in the UAE

The United Arab Emirates continues to actively develop its automotive culture, which is reflected in a series of high-profile events, presentations and initiatives by automakers. Spring 2025 will be remembered for its busy calendar of events: from premieres of new models to supercar exhibitions and off-road festivals.

Одним из ярких моментов стал фестиваль Custom Show Emirates in Abu Dhabi, where tuned cars, bikes and retro models were on display. The event also showcased cutting-edge technologies in customization, airbrushing and digital solutions. In parallel, Dubai hosted races Gumball 3000 Middle East Edition, привлекшие внимание поклонников экзотических автомобилей и международных блогеров.

The UAE market is a particular focus for automakers. Brands such as Mercedes-Benz, Lexus, BMW and Geely regularly use local showrooms and closed events to present new products. For example, in March, an all-electric BMW iX2, а в апреле дебютировал внедорожник Lexus GX 2024, адаптированный под климатические условия Ближнего Востока.

At the same time, interest in sustainable mobility is growing: the UAE is investing in charging infrastructure and actively supporting the transition to electric vehicles. As part of the Net Zero 2050 strategy, events are being held to popularize EVs among the population and the corporate sector, including test drives, information campaigns and EV days from the Al-Futtaim and Al Nabooda dealer networks.

In addition to the premium segment, the mass market is also actively developing: Chinese brands Chery, MG and BYD are taking up an increasing share of the UAE market due to affordable prices and technology. Models with extended warranty service and connection to smart services via mobile applications are especially popular.

Motorsport culture is also being actively promoted: Sharjah hosted stages of the GCC Drift Championship, and Ajman hosted off-road rallies. Young people take part in sim racing tournaments, and the Dubai Autodrome is launching new track days for sports car owners.